Our Story

Carniwel, where love, happiness, and togetherness come together to celebrate the extraordinary relationship between pets and their parents.

The Birth of Carniwel

The bond between a pet and its parent is special, filled with moments of love, trust, and joy that words can hardly describe. 

It’s about the silent promises shared in a gentle lick, the joy in a wagging tail, and the comfort found in their quiet presence. It's in their first playful bark, in the gentle nudge of a wet nose, a comforting gesture when words fall short. And it's in the first cuddle, the warmth of their small body against yours, beginning a deep, lasting bond.

CARNIWEL was created for these invaluable moments - for the shared laughter, the mutual comfort, the sense of security, and the deep, unspoken connections.

Carniwel, derived from ‘Carni’, Latin for meat and ‘wel’ from ‘well-being’ isn’t just a pet food brand; it’s a celebration. It also signifies good protein, promising balanced nutrition & a celebration of the extraordinary bond that we share with our pets, through every meal, honouring their place in our family. 

Our brand lives by the tagline 'Celebrating Pet Parenting,' because with Carniwel, every bite is a testament to love, quality, and the joy pets bring into our lives.

Crafting the Carniwel Experience

In a world filled with pet food options that often prioritize convenience over quality, we recognized the need for a brand that respects the true essence of the human-pet relationship. We understand that pets are cherished family members, loyal companions, and trusted confidants. They deserve the best, and that's our promise.

The brand Carniwel and its products are built on the foundation of shared moments of joy and love between pets and their parents.

Our packaging tells a story of vibrant celebration and unforgettable experiences. Each element, from the whimsical ferris wheel to the inviting carnival tent, embodies the spirit of festivity and fun. Fresh ingredients are showcased in their purest form, promising nutrition that pets love. Images of happy pets capture the heartwarming essence of companionship, while silhouettes of iconic Indian monuments add a touch of home, celebrating our cultural richness and diversity.

With Carniwel, every package is not just a container but a gateway to a world where every meal becomes a cherished celebration of the bond we share with our pets.

A Promise of Variety

At Carniwel, we recognize the diverse needs and preferences of pets. Our product range encompasses a wide array of flavours and formulations to cater to the distinct tastes and dietary requirements of different pets.

Whether your furry friend is a dog or a cat, is a senior or a playful puppy/kitten, we've got it all covered. Our packaging system is versatile and adaptable, ensuring that we can consistently deliver top-quality pet food for all occasions. Like seasonal limited editions - special meals for festive occasions, ensuring that our pets join in on the celebratory spirit too.

A Carnival of Love and Togetherness

Carniwel stands out in the pet food industry not only because of our commitment to providing the best nutrition but also because of our dedication to celebrating the unique connection between pets and their parents. We believe that every meal, every treat, and every moment shared with your pet should be a joyful experience, much like the excitement of a carnival.

Carniwel is here to stay, disrupting conventions and setting new standards for pet food brands. Our commitment to joy, happiness, and togetherness is unwavering, and we will continue to innovate and create products that honour the remarkable bond between pets and their parents.

Our Other Brands

  • Fullr

    Choosing Fullr means prioritizing your pet's health and happiness. Our treats are meticulously crafted with all-natural ingredients for optimal nutrition and come in diverse flavors for variety. We're on a mission to enhance your pet's life, fostering moments of love and health. With stringent quality checks backed by veterinarians, Fullr ensures the best for your furry friend.

    Explore here 

  • DatGud

    DatGud dog biscuits are made with high-quality ingredients, fortified with vitamins and minerals offering a protein-packed delight that your pets will adore.
    DatGud ensures that every pet can enjoy the goodness of crunchy delights. Beyond just treats, DatGud is all about creating bonds – those special moments that make tails wag and hearts flutter.

    Explore here